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A CHRISTMAS COUNTDOWN FOR ANGLERS
NEW FISHING SURPRISES TO OPEN—AND ACTUALLY USE
Turn the Christmas countdown into a growing tackle-box collection. Open a new fishing surprise, check out the details, and save it for the next trip to the water.
🎣 Mixed Lure Styles
🎁 Daily Surprise
🧰 Tackle-Box Ready
OPEN TODAY’S SURPRISE
TEAR IT OPEN. SEE WHAT’S WAITING.
Open one compartment and pull out the day’s individually packed lure. Every surprise stays hidden until it is time to add something new to the tackle box.
TAKE A CLOSER LOOK
DETAILS MADE TO STAND OUT IN THE WATER
Reflective colors, realistic patterns, and different lure profiles give anglers more options to inspect, compare, and try on their next fishing trip.
UP-CLOSE DETAILS
THE KIND OF DETAILS FISH ACTUALLY NOTICE
Realistic eyes, scale-inspired textures, reflective finishes, and attention-grabbing colors help each lure remain noticeable as it moves through the water. Varied body shapes and hook setups give anglers more options for changing fishing conditions.
✓ Reflective Finishes
✓ Realistic Textures
✓ Varied Shapes
A VARIED ASSORTMENT
A LITTLE BIT OF EVERYTHING FOR THE TACKLE BOX
Discover a colorful mix of hard baits, spoon-style lures, soft shrimp, frogs, and other fishing favorites. Different shapes, colors, and movements make it easy to switch things up when the water or target fish changes.
✓ Different Colors
✓ Different Actions
✓ More Ways to Fish
A GIFT THEY’LL KEEP USING
FINALLY, A CHRISTMAS GIFT THEY’LL ACTUALLY USE 🎁
Skip the usual socks and coffee mugs. This fishing advent calendar delivers something new to open during the Christmas countdown—and a growing lure collection they can use long after the holidays.
✓ Fun to Open
✓ Useful After Christmas
✓ Made for Anglers
More than a countdown—it becomes part of their fishing gear.
Every opened door adds another lure to inspect, organize, and bring along on a future day at the lake, river, or favorite fishing spot.
TRY SOMETHING DIFFERENT
MORE LURES TO TRY. MORE REASONS TO GET BACK OUT THERE.
Part of the fun of fishing is figuring out what works that day. Switch the color, shape, or movement, compare favorites with a fishing buddy, and test something different when the usual lure is not getting attention.